Saturday, April 24, 2010

The Honda CR-Z, with smoke and mirrors

Credits to: http://star-motoring.com/blog/permalink.asp?id=1123

If you're curious about all things Honda CR-Z, then this video should be right up your street. It's a 90sec film about the hybrid, commissioned by Honda Motor Europe and produced by Gaucho Productions, which is to be used as a marketing tool across Europe, the Middle East and Africa.

Directed by Ben Hume-Paton and produced by Kwok Yau, the film was shot over a day and two nights in southern Spain, with the concept being of a surreal drive. The narrative describes an epic journey that begins at dawn and continues through the night, during which the viewer’s perception of reality is challenged by a fantastic mix of smoke, mirrors and laser light.

Shot with a mix of HD cameras, including the Red Camera, to give the film its unusual look, the team built mirrors and used high-powered lasers to create the special effects, with additional light trails and three-dimensional graphics then added, along with a specially commissioned musical score. You can catch the film at www.gauchoproductions.com.

1 comment:

  1. whoa, nica car. but how much is that cost you to buy? huhu